Lately, it seems that everyone is getting on board with Pinterest, and for good reason.

In the last few months, Pinterest has surged forward to surpass popular sites like Tumblr, LinkedIn and Google+ to become the 3rd most popular social network in the world  – falling behind only Facebook and Twitter. In the month of February, Pinterest scored 17.8 million unique visits.

Pinterest is also succeeding in terms of user engagement, with the average user spending 89 minutes per month on the site. This doesn’t quite compete with Facebook’s staggering average of 405 minutes per month, but is very impressive nonetheless. This level of engagement makes Pinterest an exciting potential marketing tool for businesses. Pinterest’s format, where users ‘pin’ images to various boards, is an overwhelmingly visual experience compared to other social networking tools. For businesses hoping to engage clients using Pinterest, they must be able to contribute high quality, visually interesting images in order to compete for attention on the site.

Pinboards For Inspiration

Following the “pinboards” of others can be a great way for marketers to find inspiration for successful advertising campaigns or attention-grabbing infographics. Private boards can serve as a great place for internal brainstorming between businesses or colleagues working on a project together. Above all, think of the images that you share as traffic-drivers to your website. These images will link back to your site, blog or online property once pin has been clicked.

Here are some tips to get started using for Pinterest for business:

Four Tips On Using Pinterest For Business

1. Pin only the most visually interesting aspect of what you are sharing and be sure to categorize. The unique value of Pinterest as a tool for content curation is diluted if your boards are packed with all the same information as your website.
2. Equip your company’s website to be accommodating to Pinterest users. Post high quality photos that are tagged properly so they can easily be pinned to the boards of your visitors.
3. Pin or re-pin relevant content from other’s boards to ensure you are engaging with the Pinterest community, a key factor in the success of social media marketing.
4. Tag your pins for best search optimization. This where the power of the network really shines. Use logical, descriptive terms that will help the image be served up in searches.

If you are looking to get your business engaged with the fastest growing social network on the Internet these four tips will get you started on the right track.

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