Lately, it seems that everyone is getting on board with Pinterest, and for good reason.
In the last few months, Pinterest has surged forward to surpass popular sites like Tumblr, LinkedIn and Google+ to become the 3rd most popular social network in the world – falling behind only Facebook and Twitter. In the month of February, Pinterest scored 17.8 million unique visits.
Pinboards For Inspiration
Following the “pinboards” of others can be a great way for marketers to find inspiration for successful advertising campaigns or attention-grabbing infographics. Private boards can serve as a great place for internal brainstorming between businesses or colleagues working on a project together. Above all, think of the images that you share as traffic-drivers to your website. These images will link back to your site, blog or online property once pin has been clicked.
Here are some tips to get started using for Pinterest for business:
Four Tips On Using Pinterest For Business
1. Pin only the most visually interesting aspect of what you are sharing and be sure to categorize. The unique value of Pinterest as a tool for content curation is diluted if your boards are packed with all the same information as your website.
2. Equip your company’s website to be accommodating to Pinterest users. Post high quality photos that are tagged properly so they can easily be pinned to the boards of your visitors.
3. Pin or re-pin relevant content from other’s boards to ensure you are engaging with the Pinterest community, a key factor in the success of social media marketing.
4. Tag your pins for best search optimization. This where the power of the network really shines. Use logical, descriptive terms that will help the image be served up in searches.
If you are looking to get your business engaged with the fastest growing social network on the Internet these four tips will get you started on the right track.Messageworks©2012