An associate of mine used to say, “all I ask is a fair advantage.” Thanks to new technology called QR codes and some creative marketing, a tech-savvy business owner can get a leg up on the competition and reach more prospects with enhanced mobile marketing. Could it be a QR Codes Barcode Bonanza?
It’s Hip to be Square
A QR (Quick Response) code is a small, square, black and white pixel-patterned 2D barcode that is scanned by a camera application installed on smart phones. The information encoded in the pattern is hyperlinked to redirect the handset browser directly to specified URL (without typing in the usual www. address) of a website.
QR codes are fast catching on in North America thanks to rapidly increasing mobile use, e-commerce and because QR readers are now OEM for most handsets. For the others, there are as many as 50 free QR reader apps. Either way, the QR code is considered the next generation to mobile marketing and mobile shopping.
QR Call to Action
So what’s the big deal about a tiny code? For starters, instantaneous gratification for marketers and prospects alike. A prospect can access your digital content in seconds and the actions are measurable for marketing impressions. The metadata can even integrate with other mobile applications such as contact management software.
QR codes also offer many novel tactical ways to get in front of your target audience – and sometimes right where they live. The first time I saw a QR code was on a promotional poster situated above a urinal at my local pub.
5 Ways to Leverage QR Technology for B2B
A free code generator will create a custom QR code that will link to any website address, microsite, or contact information. Remember this is about mobile, so be sure to optimize your website for mobile browsers and page rendering.
Here are five ways to get started with QR marketing:
1. Print: most advertising, direct mail or outdoor media can have a QR special offer or exclusive content.
2. Networking: print your business cards with a compact QR code to link to those long social media addresses and contact info.
3. Location-based: display a QR code at a trade show booth to link incentives while gathering contact information.
4. Tailor it: create QR codes for on-demand collateral such as product sell sheets, company backgrounders, white papers and online press kits.
5. Bricks and mortar: give waiting room visitors instant access to enhanced company, or in-store information with QR code signage.